SEO (Search Engine Optimization) is how websites prepare and portray themselves to search engines like Google and Bing. The goal of SEO is to generate as much traffic (ideally organic traffic) as possible from the right people - namely prospective customers. The problem with SEO is that many industries and specific keywords are very competitive and require a lot of effort by someone that knows what the search engines want. In order for them to operate effectively they'll need to work with a developer and/or CMS to ensure good technical SEO and be given control over at least some of the website's content (ie blog posts) so that they can try and rank in as many relevant keywords as possible. For small businesses, having someone do their SEO for them seems like a massive gamble, so its a hard sell. If the small business tries to do their own SEO, they may find that their efforts aren't yielding any leads because SEO is not only time consuming, but can also get complex. In this episode, Matt and Mike discuss how to deliver the best possible SEO service to a small business that is on a tight budget, with minimal free time to dedicate to content and keyword research.
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