In this edition of Web News, we dig into one of the biggest marketing debates heading into 2026: should you try to be on every platform? With SEO shifting beyond Google, brands are reevaluating how they show up across Reddit, X, Instagram, TikTok, YouTube, and everywhere else people search for answers.
We break down when it makes sense to focus on a single platform, when multi-platform posting actually pays off, and why “being everywhere” isn’t always the optimal strategy. From content formats to audience behaviour, we explore what really matters as platforms evolve and fragmentation continues across the web.
We just recorded an episode of the podcast discussing SEO in 2026 - a topic that inevitably brings up platforms other than just Google. In a utopian world, your brand would have domination over every applicable platform (Reddit, X, Instagram, TikTok, etc.), but every platform has its own quirks and content requirements - not to mention certain strategies that work better than others.
