Are Websites Dead? A Web Dev Agency Owner Answers

Are websites dead? Is SEO even worth it anymore? With AI-generated answers, Google’s AI overviews, and tools that can build entire sites in seconds, it’s easy to think the traditional web is on its way out. But is that actually what’s happening? In this episode, Matt sits down with agency owner Nat Miletic to talk about what they’re seeing firsthand in the world of web development and client work. From niche sites to WordPress to the future of organic traffic, they break down what’s changing - and what’s not. If you’re a developer, freelancer, or agency owner wondering where things are headed, this is a grounded, real-world look at the impact of AI on websites and SEO.

Show Notes

Intro

Are websites dead? How about SEO?

With AI answering questions instantly and tools generating entire websites in seconds, it’s easy to assume the traditional web is fading away. But what’s actually happening in the real world?

In this episode, Matt sits down with agency owner Nat Miletic to separate hype from reality and talk about what’s truly changing in web development today.

Are Websites Still a Thing?

Are businesses still investing in websites - even without ecommerce?
Has the role of a website shifted from “destination” to “trust signal”?
Do customers still expect a website as part of a legitimate business?

The State of SEO

Are AI overviews reducing organic traffic?
Is traditional SEO dying - or just evolving?
What strategies are still working today?

Niche Sites & Content Strategy

Are niche sites still worth building in an AI-driven world?
Has AI saturated informational content?
Where are the opportunities now?

WordPress & Website Builders

Is WordPress actually under threat from AI tools?
Are no-code and AI builders replacing developers - or changing their role?
What clients are asking for right now

What’s Actually Happening in the Field

Real client behavior vs social media narratives
Where agencies are still seeing demand
The difference between hype and reality

A graph showing an increase in search interest for "search engine optimization"

Nat's Links

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